- Book title: Businesses and Green Branding for Sustainable Development

- Authors: Nguyễn Ngọc Sinh – Trần Hiếu Nhuệ

- Organization: Vietnam Association for Conservation of Nature and Environment (VACNE)

- Publisher: National Politics – Truth Publishing House

- Year of publication: 2023

- Number of pages: 294 pages

- Language: Vietnamese

- Keywords: Green Brand; Sustainable Development

- ISBN: 978-604-57-8755-7

General Introduction:

Currently, the concept of a green brand is gradually becoming widespread, as consumers have increasingly higher incomes and pay more attention to environmental protection issues. Green, environmentally friendly products are also predicted to see a strong increase in demand in the future.

In order to provide readers with knowledge and experience about green brands, the National Political Publishing House Truth has published the book "Enterprises with Green Brands for Sustainable Development," co-edited by Dr. Nguyen Ngoc Sinh and Professor Dr. Tran Hieu Nhue. The book consists of five chapters, focusing on analyzing several theoretical issues concerning enterprise development in the context of the Fourth Industrial Revolution and climate change; international experiences in implementing green production, building green brands, and solutions for Vietnamese enterprises in developing green brands for sustainable development.

The book consists of 5 chapters:

Chapter 1: Businesses in the green economy, climate change, and the fourth industrial revolution

Chapter 2: International experiences in implementing green production and green branding in businesses

Chapter 3: Political and legal foundations for Vietnam's sustainable green branding

Chapter 4: Solutions for Vietnamese businesses in building green brands

Chapter 5: Strategies to mobilize community and green business efforts for the country's sustainable development