The event saw the participation of more than 70 tourism firms inside and outside Quang Nam.
The 2025 tourism stimulus programme, Quang Nam-The Green Land of Heritage, will run from April to November, offering total incentives worth nearly VND10 billion (USD391,000).
Nguyen Thanh Hong, Director of the provincial Department of Culture, Sports and Tourism, said the programme promises exciting and enriching experiences, including the Heritage Route tour from Hoi An to My Son and Dong Giang. Travellers can also enjoy village tours, craft experiences, and local homestays in Hoi An.
Additionally, exclusive offers of up to 50 percent off include tours to explore the Bay Mau coconut forest, local cuisine experiences and the riverside pottery village.
In the first quarter of this year, Quang Nam welcomed 2.2 million tourists, up 10 percent on-year.